Dr. Parthajit Doley

Assistant Professor, Centre for Management Studies
  • Centre for Management Studies
  • Designation - Assistant Professor

Profile

Qualification:

  • MBA (Marketing & HR), PhD


Specialization:

  • Marketing, Human Resource Management

Areas of Interest:

  • Advertising Standardisation


Email: [email protected], [email protected]

Publications

Publications:

  1. Doley, P., & Sharma, M. J. (2016). Fostering Market Homogenity Among Nations with Economic Similarity using Hierarchical Clustering Technique. International Journal of Science and Technology and Management. 5(1).
  2. Doley, P., & Sharma, M. J. (2016). A Non-parametric and Agglomerative Hierarchical Clustering Approach for Standardized Multinational Advertising. International Journal of Research in Business Studies. 1(2).
  3. Doley, P., & Sharma, M. J. (2017). Standardized Advertising Strategy for Consumer Products in Emerging Economies : A Two-step Clustering Method. Asian Journal of Science and Technology. 8(9).
  4. Doley, P., & Sharma, M. J. (2019). Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries. Global Business Review. 20(4).

Books Published:

  1. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). E-Commerce in Small and Medium Enterprises (ISBN: 9789386256249). : Excel India Publishers.
  2. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). Luminance (ISBN: 9789382283829). : Kaustubh Printers.
Profile

Profile

Qualification:

  • MBA (Marketing & HR), PhD


Specialization:

  • Marketing, Human Resource Management

Areas of Interest:

  • Advertising Standardisation


Email: [email protected], [email protected]

Publications

Publications

 

Publications:

  1. Doley, P., & Sharma, M. J. (2016). Fostering Market Homogenity Among Nations with Economic Similarity using Hierarchical Clustering Technique. International Journal of Science and Technology and Management. 5(1).
  2. Doley, P., & Sharma, M. J. (2016). A Non-parametric and Agglomerative Hierarchical Clustering Approach for Standardized Multinational Advertising. International Journal of Research in Business Studies. 1(2).
  3. Doley, P., & Sharma, M. J. (2017). Standardized Advertising Strategy for Consumer Products in Emerging Economies : A Two-step Clustering Method. Asian Journal of Science and Technology. 8(9).
  4. Doley, P., & Sharma, M. J. (2019). Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries. Global Business Review. 20(4).

Books Published:

  1. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). E-Commerce in Small and Medium Enterprises (ISBN: 9789386256249). : Excel India Publishers.
  2. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). Luminance (ISBN: 9789382283829). : Kaustubh Printers.
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Current Courses
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