Qualifications:

Ph.D in Business Administration, PGP (Data Science), M.B.A. (Marketing Management & Human Resource Management), NET (Management)

Work Experience: 13 Years

Specialisation:

• Marketing
• Human Resource Management
• Data Science

Areas of Interest:

• Electronic Marketing
• Information Systems
• Analytics
• Human Resource Management

Area of Research:

• Service Quality
• Data Analytics & Visualisation (Retail, Healthcare & Real-Estate)
• Digital Payment Instruments
• Training and Development

 

LinkedIn https://www.linkedin.com/in/gautambarthakur

Research Publications:

• Barthakur, G., & Rajkonwar, A.B. (2021). Merchant Orientation: A Study on the Significance of Payment Platforms in India with Special Reference to e-Wallet. Journal of Economic Policy & Research. 16(2).
• Kaushik, P.R., Barthakur, G., Chakraborty, S., & Bhowmick, D.R. (2020),  CONSUMER BEHAVIOUR TOWARDS GREEN TEA IN ASSAM, INDIA, International Journal of Management. 11(11).
• Barthakur, G., “A Comparative Study on the Eligibility Criteria for the selection of Assistant Professor (Management) in Higher Educational Institutions of India”, Indian Journal of Research, Vol. 05, Issue 05, ISSN 2250-1991.
• Barthakur, G., “Use of ICT in Management Education: Finding out its Relevance”, Indian Journal of Research, Vol. 05, Issue 06, ISSN 2250-1991.
• Barthakur, G., & Borkotoky, B. “Motivation & Promotion: Measuring Satisfaction among the Non-teaching Employees of Dibrugarh University”, Indian Journal of Research, Vol. 05, Issue 06, ISSN 2250-1991.

Book Chapters Published:
1. Barthakur, G., & Singh, R. (2018). Demonetisation: Impact of Electronic Payment Platforms. In Rajkonwar, A. B., Demonetization and Indian Economy (pp. 24-31). Guwahati: Eastern Book House.

2. Barthakur, G. (2021). Technology Driven Business: Challenges of Opportunities in Assam. In Gogoi, S., & Haloi, K. Entrepreneurship in North-East India: Challenges & Opportunities- An  Innovative Approach (pp. 73-79). Dibrugarh: DHSK Commerce College.

Advertising and Brand Management

International Marketing

International Business

Computer Applications in Management 

Informations Systems in Business

Digital Marketing

Bioentrepreneurship

Personality Development

A two week Computer Literacy Certificate Programme titled "Information and Communication Technology - Awareness and Training Programme" sponsored by CHAI (An initiative of Mercy Corps).

 

Conducting Career Counselling Sessions since 2017 at various levels of Senior Secondary and Higher Educational