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Dr. Parthajit Doley

Assistant Professor, Centre for Management Studies
  • Email - parthajitd777@dibru.ac.in
  • Centre for Management Studies
  • Designation - Assistant Professor

Profile

Qualification:

  • MBA (Marketing & HR), Ph.D.


Specialization:

  • Marketing, Human Resource Management

Areas of Interest:

  • Advertising Standardisation


Email: parthajit@cmsdu.org, parthajitd777@dibru.ac.in

Publications

Publications:

  1. Doley, P., & Sharma, M. J. (2016). Fostering Market Homogenity Among Nations with Economic Similarity using Hierarchical Clustering Technique. International Journal of Science and Technology and Management. 5(1).
  2. Doley, P., & Sharma, M. J. (2016). A Non-parametric and Agglomerative Hierarchical Clustering Approach for Standardized Multinational Advertising. International Journal of Research in Business Studies. 1(2).
  3. Doley, P., & Sharma, M. J. (2017). Standardized Advertising Strategy for Consumer Products in Emerging Economies : A Two-step Clustering Method. Asian Journal of Science and Technology. 8(9).
  4. Doley, P., & Sharma, M. J. (2019). Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries. Global Business Review. 20(4).

Books Published:

  1. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). E-Commerce in Small and Medium Enterprises (ISBN: 9789386256249). : Excel India Publishers.
  2. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). Luminance (ISBN: 9789382283829). : Kaustubh Printers.

Book Chapters Published:

  1. Doley, P. (2015). Shifting Pattern of Advertisement. In L. Buragohain, & N. Lahkar, Manoratha - Desire of Mind (pp. 195-199). Guwahati: Panchajanya Printing & Publishing.
  2. Doley, P., & Sharma, M. J. (2015). Segmenting Economically Similar Markets to Facilitate Standardized Advertisement. In M. Baruah, Luminance (pp. 72-82). Dibrugarh: Kaustubh Printers.
  3. Doley, P., & Sharma, M. J. (2016). A Two-step Clustering Procedure to Standardize Advertising Strategy for Consumer Products. In B. D. Nath, E-Commerce in Small and Medium Enterprises (pp. 113-135). New Delhi: Excel Books.
  4. Doley, P., Gogoi, G., Hussain, A., & Sharma, M. J. (2018). A Survey on the After Effect of Demonetization on the Tea-Tribe Community in the Tea-Estates of Dibrugarh Municipality Area. In Rajkonwar, A. B., Demonetization and Indian Economy (pp. 62-67). Guwahati: Eastern Book House.
  5. Chelleng, C., & Doley, P. (2020). Inclusive Growth through Tourism Industry in India. In J. Hazarika, & K. Goswami, Demystifying Research in Applied Statistics (pp. 205-216). Dibrugarh: Dibrugarh University.
Profile

Profile

Qualification:

  • MBA (Marketing & HR), Ph.D.


Specialization:

  • Marketing, Human Resource Management

Areas of Interest:

  • Advertising Standardisation


Email: parthajit@cmsdu.org, parthajitd777@dibru.ac.in

Publications

Publications

 

Publications:

  1. Doley, P., & Sharma, M. J. (2016). Fostering Market Homogenity Among Nations with Economic Similarity using Hierarchical Clustering Technique. International Journal of Science and Technology and Management. 5(1).
  2. Doley, P., & Sharma, M. J. (2016). A Non-parametric and Agglomerative Hierarchical Clustering Approach for Standardized Multinational Advertising. International Journal of Research in Business Studies. 1(2).
  3. Doley, P., & Sharma, M. J. (2017). Standardized Advertising Strategy for Consumer Products in Emerging Economies : A Two-step Clustering Method. Asian Journal of Science and Technology. 8(9).
  4. Doley, P., & Sharma, M. J. (2019). Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries. Global Business Review. 20(4).

Books Published:

  1. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). E-Commerce in Small and Medium Enterprises (ISBN: 9789386256249). : Excel India Publishers.
  2. Edited (A Chapter contributed by Doley, P., and Sharma, M. J. ). Luminance (ISBN: 9789382283829). : Kaustubh Printers.

Book Chapters Published:

  1. Doley, P. (2015). Shifting Pattern of Advertisement. In L. Buragohain, & N. Lahkar, Manoratha - Desire of Mind (pp. 195-199). Guwahati: Panchajanya Printing & Publishing.
  2. Doley, P., & Sharma, M. J. (2015). Segmenting Economically Similar Markets to Facilitate Standardized Advertisement. In M. Baruah, Luminance (pp. 72-82). Dibrugarh: Kaustubh Printers.
  3. Doley, P., & Sharma, M. J. (2016). A Two-step Clustering Procedure to Standardize Advertising Strategy for Consumer Products. In B. D. Nath, E-Commerce in Small and Medium Enterprises (pp. 113-135). New Delhi: Excel Books.
  4. Doley, P., Gogoi, G., Hussain, A., & Sharma, M. J. (2018). A Survey on the After Effect of Demonetization on the Tea-Tribe Community in the Tea-Estates of Dibrugarh Municipality Area. In Rajkonwar, A. B., Demonetization and Indian Economy (pp. 62-67). Guwahati: Eastern Book House.
  5. Chelleng, C., & Doley, P. (2020). Inclusive Growth through Tourism Industry in India. In J. Hazarika, & K. Goswami, Demystifying Research in Applied Statistics (pp. 205-216). Dibrugarh: Dibrugarh University.
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